Shooting for the stars – Use positive reviews to attract new patients

Description

Abstract: As business is increasingly conducted virtually, whether it involves shopping, banking or medical visits, among the best ways to attract new patients to a practice is via online reviews. Online reviews from other consumers — or patients — provide guidance that many people trust. This article suggests that medical practices should request online reviews as part of patient surveys. It points out that just as businesses rely on surveys and online reviews to market themselves and improve their products and services, physician practices can do the same. A sidebar provides some sample review questions.