Ramp up your referrals – How to take an active role in generating new business
Abstract: Referrals are typically the leading producer of new business for law firms. In other words, referrals mean revenues. Coming as they do from third parties, referrals might seem to be out of your control, but you can actually take an active role in generating more referrals. This article highlights several steps in particular that can pay off when practiced regularly. A sidebar looks at ethics issues in regard to referrals.