How to manage your online reputation — New media demand fast responses to critics

Description

Abstract: Car shoppers today can find valuable information on a store through a quick Internet search. But they also can find harsh — sometimes devastating — words from disgruntled customers who legitimately or not have a bone to pick. This article shows how to find out whether bad reviews exist and explains how to respond to them. A sidebar lists several professional service firms that can help dealerships manage their online reputation.