Don’t lose the online fight: Build a winning strategy
Abstract: Online lenders offer potential borrowers speed, efficiency and convenience. To compete, traditional lenders need to up their digital game, while continuing to emphasize the benefits only they can provide. This article provides some tips on how lenders can build a successful strategy, including deepening and nurturing personal relationships with borrowers and taking steps to streamline the lending process. It points out that lenders need to adapt to the changing lending market to ensure they remain competitive.