COVID-19 renews focus on fundraising efficiency

Description

Abstract: COVID-19 has hit many nonprofits with a double whammy — fundraising has become more important due to a drop-off in revenues, yet the need to cut expenses makes it harder to fundraise. Nonprofits can’t afford to waste a single dollar on ineffective methods. This article looks at why focusing solely on cost when evaluating different approaches generally isn’t the way to go.