Choose your audience carefully in mass mailing campaigns

Description

Abstract: Back when Henry Ford was producing automobiles, he saw all of America as his market — every family across the country needed a Tin Lizzie. Although marketers today know that this mindset isn’t cost effective, one thing hasn’t changed from Ford’s time: A promotional campaign using the U.S. Postal Service is still an effective way to deliver your message. (Updated 11/30/12)