Building your medical practice’s brand

Description

Abstract: In the business world, buying decisions are greatly affected by the effectiveness of branding. Branding is about creating an emotional connection with customers and prospects, persuading them to feel good about supporting the company in question. This article points out that all of this also holds true for medical practices. A medical practice’s brand should differentiate the practice from competitors and instill a deep sense of trust in patients regarding the care they’ll receive. A sidebar lists four questions to help evaluate a brand’s effectiveness.