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Beware: Using AI could trigger FTC Act violations

$225.00

SKU: ADVma243. Category: .

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Abstract: Today, many businesses are using artificial intelligence (AI) to improve products, increase operational efficiency and help differentiate them in a crowded marketplace. However, the use of AI in products, services and advertising could inadvertently mislead or harm consumers. This article explains risk-management strategies for businesses that use AI to help them avoid triggering violations of the Federal Trade Commission (FTC) Act.

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