Is your website all that it can be?
$225.00
Description
Abstract: In today’s car-buying universe, the primary goals of a dealership website should be guiding customers through the car-buying process and motivating them to eventually buy a vehicle from that dealer. This article discusses helping customers find the right vehicle on a dealership website, gearing up the customer for a trade-in and providing useful content related to car-buying and ownership. It also discusses keeping abreast of current online buying trends.
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